OH! I'M BORED, [mouse click].... SKIP TRACK

Nearly 50% of people will skip a track...

Yes, that is the honest truth of the matter. Practically half of everyone, who manages to find your music, will skip the track before it finishes. The question an Artist must ask themselves is 'Why?'.

There are some statistical (raised eyebrow), results, coming from Spotify data analytical sources, showing, when engrossed in our music listening, we skip more, but skip less, when it's providing a backdrop to whatever tasks we are doing. It has also pointed to the worst perpetrators, our youth.

It would seem that when we have more free time and engaged more in listening to music we are more prone to skip tracks more frequently. Check the table at the top from (www.digitalmusicnews.com) to see how quickly people are moving on.

So with this months theme of who, what, where, when and why, people listen to music these days, I ponder over the chance of anyone finding track four of my EP, let alone actually auditioning it, all the way to it's end. With the statistics shown above, maybe 20sec music tracks is the way to go (over the top reaction), but the whole thing is very alarming. So if I, or any other artist, don't catch you within 20sec's, you're GONE! So half of everyone will skip the track and half of all those who skip a track will skip it within 5sec's. That's scary figures.

So is it all down the Artist or the quality of the song? Well it would seem on the evidence to not entirely be the case. I believe the biggest culprit is the nightmare creation, spawned by the convenience, of the digital age. 

I'm old school, back in the day, to skip a track required a lot of effort. You actually had to stand up, cross over the entire length of a living room, lift a plastic lid, lift a stylus arm with definitude and with the utter most move of mechanical precision and positioning, lower a stylus back onto the specific groove, without scouring you new prized music album. This usually caused a cat to jump six feet into the air (if you were too hasty) and the odd brow to be mopped, when the entire procedure was all over. Now it's all done proficiently with a single click or button press. 

It is with fear and trepidation (he says coyingly), I present the, 1:30sec iTunes preview of track four from my latest EP, for your listening distaste, skipping, or continued pleasure? Just click the track name to listen.

Track 4: Your New Love